Notes
from the edit.
How we shoot, cut and caption. Written by the people who do it, about once a fortnight.
21 October 2026
5 min read
One shoot day, forty shorts: the shot list
The list we send clients before we arrive, and why it has only twelve lines.
7 October 2026
3 min read
The first two seconds are not a hook
Start in the middle of an action. Explain nothing until second three.
23 September 2026
4 min read
Captions are part of the edit
Most shorts are watched with the sound off. We write the captions before we cut.
9 September 2026
5 min read
What a shoot day costs, line by line
Three people, two cameras, one van. Where the $2,900 goes.
26 August 2026
3 min read
Sound first: why we record the room
Thirty seconds of nothing, recorded before anyone starts work.