Six people,
one edit suite.
Rerun started in 2021 in a garage in North Park. We shoot Tuesday to Friday and cut every day.
From a shoot day at Lowtide Strength, March 2026.
How a month
runs.
Every plan follows the same four dates, so you always know what arrives when.
Week 1, Tuesday
Shoot day
A crew of three at your place, working from a shot list you approved the week before.
Week 1, Thursday
The first ten shorts
Captioned and sized for each app, in a folder with posting dates.
Weeks 2 to 4
Ten more every Thursday
Two rounds of notes on each batch. Most need one.
Last Friday
The numbers call
Thirty minutes on what was watched twice, and next month's list.
Who you’ll
meet on set.
Noor Castillo
Founder, director
Runs every shoot day and still cuts the first pass.
Theo Brandt
Director of photography
Lights for skin and for food. Carries the heavy cases.
Sam Whitaker
Editor
Cuts thirty of the forty, and hates a cut that doesn't earn it.
Ines Okafor
Editor, captions
Writes every caption by hand, then reads it with the sound off.
Mara Liang
Producer
Shot lists, call sheets and the Thursday folder.
Jules Ferreira
Sound and colour
Records the room first and grades last.
Said by the people
who post them.
We stopped arguing about what to post. A folder arrives every Thursday and we post it.
Dana Whitlock
Founder, Oat & Ember
The fifteen second espresso ad outsold everything we had made in two years.
Marcus Lindahl
Head of brand, Morning Pour
They filmed for one morning and we had a quarter of content. Members ask to be in the next one.
Priya Raman
Owner, Lowtide Strength
Our film and our shorts finally look like the same company made them.
Elena Marsh
Marketing lead, Soft Hours