The first two seconds are not a hook

Most advice about hooks is advice about text: a question, a number, a claim. We start in the middle of an action instead and explain nothing until second three.

Motion before meaning

A hand already pouring. A bar already leaving the floor. The viewer's thumb stops because something is happening, not because they were asked a question.

Then the caption

The first caption arrives at second three and says what they are looking at in six words or fewer. By then they have already decided to stay.