21 October 2026

5 min read

One shoot day, forty shorts: the shot list

The list we send clients before we arrive, and why it has only twelve lines.

Hands mixing flour on a workbench

The list we send clients before we arrive has twelve lines. Not forty. Each line is an action that can be filmed four ways, and forty shorts fall out of twelve actions without anyone rushing.

What a line looks like

One line reads: "Dough, from bowl to bench, hands only." We film it wide, close, from above and in slow motion. That is four shorts, or one short and three cutaways for the brand film.

Why you approve it first

A shot list you have read is a shoot day with no surprises. You know what to have on the bench, who needs to be there at nine, and what we are not filming. It also means the first ten shorts can land that Thursday.

Next

Espresso running into a glass

The first two seconds are not a hook

7 October 2026

·

3 min read

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